SI Product Capabilities Showcase

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Team Usage Guide

Product Capabilities Showcase Tool

Team Usage Guide — how to build a branded capabilities document & pitch deck in minutes

This tool lets you generate a polished, on-brand SingleInterface capabilities document — plus a ready-to-send PowerPoint and PDF — for early pitching rounds. You pick the options that fit the client, and it builds everything for you. No design work, no starting from scratch, and the output always follows our latest positioning.

1 Getting in

Open the tool link in your browser (Chrome or Edge recommended). You'll see a sign-in screen. Sign in with your SingleInterface or Spotlight Google Workspace account.

Access is restricted to @singleinterface.com and @myspotlight.co accounts. Any other account is turned away. You stay signed in for the session — no need to log in again each time you tweak something.

2 The screen at a glance

The tool has two sides:

  • Left — the control panel. This is where you make all your choices: the client, the industry, how much detail to show, and which capabilities to include.
  • Right — the live preview. The document updates instantly as you change options, so you always see exactly what you'll send. The preview stays where you're scrolled, so flipping a switch won't jump you back to the top.

3 Set up the document

Enter the brand name and legal entity, then pick the industry / category — this tailors which client names and proof points get highlighted. Prefer a generic version with no client name? Turn on General capabilities showcase under Document Mode. Finally, under Capabilities View, choose Overview (concise, high-level) or Detailed (adds the full line-by-line scope tables).

4 Choose the capabilities — the three pillars

Under Pillars of Interest, switch on the pillars that matter for this pitch. You can pick any one, any two, or all three — the document rebuilds around your choice. Each pillar has its own options below it.

1 · Presence & Discovery SingleInterface — organic

The SingleInterface organic layer: local listings, location pages, reputation management, and Nova. Switch the pillar on to include it — there are no extra sub-options to set.

2 · Paid Demand Generation Spotlight — paid

The Spotlight paid layer. When it's on, a set of controls appears:

  • Campaign Type — Demand Gen (generates leads; Google + Meta) or Retail Boost (drives store walk-ins; Google only).
  • Platforms — tick Google and/or Meta (at least one required; Retail Boost is Google-only).
  • Activation Model — Central (brand-led, one invoice) or Partner network (each partner activates and is billed).
  • Paid Modules — LMS, WhatsApp, Creative Studio, Media Planning + AI Budget, and Payments & Billing.

3 · AI Capabilities AI layer

SingleInterface's AI layer. Switch the pillar on, then tick the modules you want:

  • Voice AI — 24/7 inbound/outbound call qualification and virtual numbers.
  • AI Call Analytics (HyperX) — sentiment/intent tagging and a conversion-signal feed.
  • Audience AI — lead intent scoring (needs the LMS module on).
  • WhatsApp AI — automated nurture journeys (needs WhatsApp on).

Some modules depend on others — the tool greys out anything that isn't available, so you can't pick an invalid combination.

5 Optional sections you can show or hide

Below the pillars, a few extra sections can be toggled on or off to fit the pitch. Each hides entirely if you switch it off:

  • Additional Modules — optional add-ons (Dedicated Account Manager, Zonal / Field Manager, CRM API, SI Local Cloud API). Shown just before Exclusions, tagged "Optional".
  • Benefits — a value summary of what the brand gets (and, in a partner network, what each partner gets). Requires the Paid pillar.
  • Engagement Governance — Review Cadence (QBR) and Training terms.
  • Data Security & Compliance — SOC 2 & ISO 27001, DPDPA, and PII masking.
  • Exclusions — auto-generated from your selections; turn off the domain/SSL/number line when those are part of the deployment.

6 Your three export options

ButtonWhat you getBest for
Protected HTML passwordA self-contained web page, locked with a password you set. The recipient opens it in a browser and types the password to view.Sharing with a client securely over email
PDFA clean, print-ready document — the same content as the preview.Attachments & formal records
PPTA polished PowerPoint deck in the Spotlight design, ready to present or edit.Live pitches & meetings

Each export downloads straight to your computer. For the Protected HTML, set a password first — the button stays greyed out until you do.

7 Good to know

  • Nothing you do here is permanent — change any option and rebuild as many times as you like.
  • At least one pillar must be on for the exports to activate.
  • Some options depend on others (for example, Retail Boost runs on Google only and turns Meta off automatically). The tool handles this for you.
  • Partner network adds extra Network & Benefits sections to the deck — use it only when partners activate and pay directly.
  • Making a deck needs an internet connection (it builds the PowerPoint on the fly).
Questions, something looks off, or want a capability added? Reply to the rollout email or reach out to Nishtha Singhal (nishtha.singhal@singleinterface.com).